Going global: Cloudfinder partners with The Duffy Agency to create a global brand.

Wednesday, July 3rd, 2013

Over the past five years, businesses all over the world have slowly grown more dependent on cloud-based applications like Salesforce, Google Apps, Office 365, and others. These Software-as-a-Service (SaaS) applications offer a number of advantages to businesses in terms of efficiency and costs. That explains forecasts for the global SaaS market that predict growth of 25% to $75 billion by 2014. But adopting the cloud comes at a price for businesses, most notably loss of control. Today a company’s data can be found with multiple SaaS providers in addition to the company’s own servers. This makes data much more difficult to protect and manage. We call this data scatter and it’s a growing challenge for IT managers around the world.

Cloudfinder going global

Cloudfinder was founded to address data scatter by providing secure backup of a company’s cloud data. But Cloudfinder took it one step further by also providing unrivaled data oversight and search and visualization across multiple online cloud accounts as well as on-site servers. This next generation of cloud-backup services seems to have struck a chord with businesses around the world. Since launching the concept a year ago, Cloudfinder has won several large contracts, quickly establishing itself among category leaders in both Europe and the US.

While today the biggest demand for cloud backup comes from the US and UK, it is likely to expand as more companies around the world start using cloud services. To prepare for this, Cloudfinder has partnered with The Duffy Agency, one of Europe’s leading international branding consultancies. The aim is to ramp up Cloudfinder’s presence, particularly online, to keep pace with the growing uptake of cloud computing by companies around the world. Specialized in developing global brands online, The Duffy Agency will be working to help Cloudfinder get its message out to a broader global audience.

“Cloud backup is an issue that will soon involve every business,” said Sean Duffy, Brand Strategist and founder of The Duffy Agency. “Since the category is growing fast, we can expect to see intense competition driving innovation over the next few years with brands like Cloudfinder leading the way.” With data creation reaching 2.5 quintillion bytes of data daily (that’s 2.5 followed by 17 zeros), the opportunity for cloud backup providers is tremendous. But, as more cloud backup service providers flood the market, the ability of any one provider to stand out in the crowd could pose a bigger challenge than any technical hurdles they face. “If you want to succeed globally today, it’s no longer enough to simply build a better mousetrap,” Duffy said. “You need to build a better brand as well.”

Will Cloudfinder succeed in spreading the global gospel of data protection in the cloud? Stay tuned. In the meantime, you may want to have a chat with your IT department to see if you have the cloud covered.

Comments are closed.