Trends in Cloud Security

Tuesday, July 9th, 2013

“The cloud” is a popular buzzword, so it should come as no surprise that cloud security is a trending subject as well these days. The latest landscape of cloud security is market-driven by organizations that are starting to see that data “in the cloud” isn’t secure in and of itself.

Cloud computing and  storage security

New technology to deal with new threats

The cost-effectiveness of cloud computing has caused many of its adopters to overlook its inherent data vulnerabilities. While human error is the most common way to lose data stored in the cloud, cloud backup protects against threats such as hackers, disgruntled employees, and third party apps in addition to the human factor.

Trial and subscription model

Cloud backups that offer a free trial and subscription-based model give IT the opportunity to test-drive and compare different cloud security services. Free trials and monthly subscriptions are more appealing than one-time licensing fees – particularly for growing organizations with changing needs.


While Google Apps reigns as the current most popular cloud platform, the SaaS segment is growing, and the trend
in medium-to-large companies is to use multiple SaaS providers. In turn, the companies that back up that data are
seeing the need for diversification in the cloud services they cover if they are to become the central security solution for businesses. Those businesses are then free to expand the apps they use and have a future-proof method of protecting them all under the same umbrella.

Cloud security certification

Organizations such as TRUSTe offer greater credibility to SaaS providers through privacy seals, which certify that the SaaS’s privacy policy meets certain standards. We’re likely to see a trend in cloud services seeking a seal of approval from these types of organizations, which can inspire greater confidence in their data storage and privacy protection methods.

Integrated data backup

The current climate of cloud migration sees many organizations in a state of flux. Their IT professionals are experiencing “data scatter” as a result. Server backup data from an on-premise server needs to be managed in addition to cloud backup data. The services that can offer the best integration of both server and cloud data in their backup will give a greater level of control to IT departments as well as to the organization as a whole.

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