Oracle 12c Positioned for Big Business

Monday, August 26th, 2013


Earlier this summer, Oracle announced the general availability of its Database 12c edition, dubbing it “ the first database designed for the cloud.” The fact that it’s delivered as a service and features multi-tenant architecture and geographic distribution is attractive to SaaS providers. On the other hand, the Oracle 12c Enterprise Edition is priced at $47,500 per-processor – which doesn’t exactly appeal to the typical cloud startup. The type of startups that begin in obscurity before experiencing rapid growth are the companies that still tend to define and represent the essence of cloud computing and these are probably still best served by AWS. 


Oracle's Cloud Database

Oracle's Cloud Database


Oracle 12c Positioned for Big Business
For big businesses that require the ultimate security, sturdiness, and optimal performance, Oracle is a good fit. If your enterprise is already running applications on the Oracle Database, it makes sense to stay where you are if you want to easily work with the Oracle features you already have (automatic storage management, real application clusters, data guard, real application testing, etc.)

AWS: still for start-ups
The flexibility to choose the most optimal tools, modify them to work toward your needs, and  trade them for new ones if necessary is crucial to the growth of a startup. AWS’s affordability compared to Oracle’s is, of course, also appealing to startups. Additionally, AWS can offer startups the open source nature that Oracle doesn’t, and it allows more freedom for those wanting to tweak the database layer to alter the application.

Salesforce: Oracle’s Rival-Turned-Partner
A few days before it announced the general availability of Database 12c, Oracle revealed that it had secured a nine-year partnership with the super-sized SaaS, Salesforce. This partnership entails Oracle incorporating Salesforce into its infrastructure platform and Salesforce continuing its use of Oracle software. Currently, Oracle’s biggest cloud customer, Salesforce, has also historically been its biggest rival, pursuing the same acquisitions and strategies.

For Salesforce, an organization which ultimately depends on mobilizing sales teams, Oracle’s HR and financial apps will be pivotal. The partnership helps Salesforce’s customers in the sense that it eliminates their need to hire a third party or spend lots of money and resources to connect their Oracle applications to Salesforce applications. Most importantly, the partnership will make Salesforce hard to compete with in the latest landscape of big enterprises choosing hybrid solutions for data management.


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