Friday, September 20th, 2013
Using a backup service for business critical data in Google Apps, Salesforce or Office 365 is a natural decision for a rapidly growing number of enterprises and SMBs. We are certainly not surprised, nor are we complaining about this trend.
What’s fascinating is the diversity in motives and decision drivers. Here are some of the more frequent ones we get from our customers:
Our customer sometimes already have experience from data loss in the current company or with a previous company using the same service.
This is more common than you would think. In January this year, The Aberdeen Group published a report showing that +30% of SaaS using companies report losing data (you can find the report here). Although it’s a single report that we and everyone else in the backup community are certainly milking for everything it’s worth, 30% is still a remarkably high number. Especially considering it’s the reported number. We may only guess how high the real number is.
We sometimes hear companies say they don’t think it would be too bad losing their emails or CRM data (yes, someone actually said this). But no one who experienced significant data loss before, tell us they’d risk it happening again rather than spending a small extra cost on backup. No one.
Especially enterprise customers, but also a growing number of SMBs, will deal with external audit reports or reach an internal decision regardless, saying their SaaS [Google Apps, Salesforce, Office 365] data should be backed up. Period.
Again, not surprising anyone, we don’t disagree. Replicating data in a second location builds robustness against productivity loss, vendor disputes, major service interruptions and black swan events.
Cloudfinder is a global company. Compliance related legislation differs dramatically between countries, and the national legislation a company belongs to, will to an extent affect their focus on having a process for eDiscovery in place. But, even in countries without strict eDiscovery rules, more than one company has used their Cloudfinder backup to provide emails and documents as evidence in legal situations this year. Those companies very likely saved their Cloudfinder license cost back many times over by using us.
Whether or not the customer is formally calculating the business risk (Risk = Probability x Consequence), rational quantification of the value we provide is often quite a useful discussion we have with our customers. It can go something like this: What is the risk and what is the consequence if…
A single, important email gets deleted
The Google Apps Site the development team was using is gone one morning
Every price book in SFDC was just corrupted by the latest automatic update
Matt the sales guy decided to delete every email and document when he was fired
A presentation the CEO needs is not available for a major pitch because Google Drive is down a full day